🕊️About IshqyBusiness

What is Ishq?

Ishq (عشق) is a Sufi word for a love that transcends the self — a sacred, consuming longing for union with the Beloved. It is not romantic love alone, but something deeper: a love that remembers, that devotes, that transforms.

It is this kind of love that guides everything we create.

Our Story

IshqyBusiness began with a question:
What would it look like if art could remember — not just decorate?

We weren’t here to make wall art. We were here to frame longing. To hold space for beauty that feels ancestral. Sacred. Familiar. Even if you’ve never seen it before.

Every collection we offer is an act of remembrance.
Of womanhood. Of place. Of spirit.
Of the poetry we inherit in silence.

Whether it's a portrait draped in heritage, a goblet raised in ritual, or the moonlight wrapped in a whirling dervish — each piece is crafted with care and meaning.

We draw inspiration from Sufi metaphors, historic textiles, sacred architecture, and the quiet details of everyday life across cultures. Every piece is rooted in story. Every collection is named in Urdu — a language that holds longing like few others can.

This isn’t just art. This is Ishq, made visible.

Our Values

Cultural Reverence — We do not borrow; we honor. Each piece is rooted in the beauty and symbolism of the cultures it represents.

Emotional Intention — Our work is designed to move you — not just visually, but soulfully.

Slow Curation — We don’t chase trends. We release collections with care, when they are ready to be remembered.

For the One Who Feels

If you've ever looked at something and felt it whisper,
If you’ve ever longed for art that means something —
Welcome. You're home.

Join the Circle

Subscribe to receive early access to new collections, behind-the-scenes updates, and special offers made for our most sacred circle.

We send only what’s worth remembering.